URL capitalization does matter in SEO, but not directly, it's just not the way you think. For example, you can't change a URL to capital letters and expect this to immediately improve your ranking. You can't correct all the capitalization of URLs, and you expect an immediate improvement in the performance of your SERPs overnight. I agree that the use of capital letters doesn't matter in SEO and that it can only negatively influence you if you make URLs with upper and lower case letters, since it's more difficult to link them.
It doesn't matter if you search for the keyword in upper or lower case letters, the search engine will give you the same results. Google Adwords is not case-sensitive and therefore won't affect search results. Keywords are compared regardless of lowercase and capital letters. Is there a difference in your ranking on Google if you write capitalized words in title tags? On the search engine side, keyword capitalization doesn't matter or influence the search engine results page.
This largely depends on keyword competition, the overall ranking of your site, and the keyword in question, but it's worth mentioning as a possible SEO strategy. My problem is that I'm hesitant to implement this, even though I know it would be a general benefit for the site, due to the existence of these SEO pages and the caution of destroying the organic traffic they're already receiving. When trying to stay relevant, website administrators often wonder if the distinction between upper and lower case is important for engines. Increase the visibility of your local SEO with easy directory distribution, review management, listing updates, and more.
The only way to know for sure is to test this theory with similar domains and identical SEO practices. Obviously, in recent months there has been a major reorganization in the world of SEO and Google's algorithms. Since my last post, I haven't been able to reproduce the same results on Google with capital letters or without capital letters. Search engine optimization, also known as SEO, is one of the most important components of website design.
Does anyone have any suggestions for this circumstance, but also for maximizing SEO efforts on a site with search refinement and how to minimize losses? For example, if I want to buy orange shoes, I can see specific types of orange shoes, but not ALL orange shoes, although there is an SEO page for orange shoes that otherwise cannot be accessed from the main navigation. Google, the world's most popular search engine, doesn't care about the distinction between upper and lower case letters as a matter of SEO.